Digital marketing, at its most basic level, is advertising delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is the method by which companies endorse goods, services, and brands through these online media channels. Consumers rely heavily on digital tools to conduct product research. According to Think with Google marketing insights, 48 percent of consumers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.